Video is now an integral part of Internet users’ online experience, and no website hosts more videos than YouTube. The site has over 3 billion video views per day, making it a great place for consumer marketers to find it. Its performance is also global; 70 percent of the traffic comes from the United States, making it more than just a place to find American customers.
YouTube is the second largest search engine and the third most visited website in the world, after Google and Facebook, respectively. It provides a source of videos basically everything from historical news to current events, music videos and concert sequences from the last 80 years, personal videos, and many things. All of this is available (unless blocked by copyright or other legal issues) everywhere, providing a great archive.
YouTube was originally a platform for sharing short videos with people. But over the years, it has become an incredibly powerful tool. It’s an important tool for any company or individual looking to reach a large number of people. It adds to the fact that it is extremely easy to use and provides a great communication platform.
You may have noticed that videos appear more often in Google search results. This shows that Google considers video to be as important as pages of text. You can take advantage of this by writing high quality articles on your site and creating companion videos on YouTube. Doing this will create backlinks to your site, which means that people who search for it will find it on Google more often. Using YouTube as part of your marketing strategy also increases the authority of your sites. The more authoritative your site is in Google’s eyes, the higher your pages will rank in the search results.
YouTube can be a great source of income for musicians. For example, look at the money earned by famous influencers / Youtubers. They make money, and in some cases, make millions from YouTube content. It’s about driving traffic, keeping viewers on your channel and turning your audience into dedicated followers who subscribe to your channel. Once you have collected the following, you will have numerical evidence of the number of people you are in regular contact with and this can generate revenue streams for you.
Using YouTube for Business can help you reuse content you’ve already created without spending a lot of time or investing in expensive equipment. Redirecting content you have already created is an effective form of content marketing, as you can find an audience that will love that type of content.
On YouTube, you can host your own channel. This allows you to centralize an online site for all types of videos related to the product or service you are promoting. You can create a playlist of related videos this way. It also helps you keep an up-to-date video library. You can update, review or create brand new videos about your product or service and keep an outlet for the older related videos. Marketers have the ability to create a free user channel, like one created by many, or pay a fee to host a brand channel, giving marketers more options and features to market their pages.
Video content constantly opens the door for new visitors who otherwise will not find your business. Via YouTube, you can reach a global audience even if you only speak one language. If you’re a native English speaker, you have an advantage, as it’s hard to capture the huge English-speaking markets (30% of all YouTube views) unless you can write or produce great content. Adding subtitles to your videos can also reach a new audience while meeting people with different needs. Research now shows that videos with 4% headlines get more views and subscribers than those without headlines. 80% of those who prefer to watch videos with subtitles are not hearing impaired.
Once you have your video on YouTube, comments are not the only way to analyze it. In addition to comments and ratings, the Insights feature is also available on YouTube. This is a reporting feature that gives you statistical information about the people watching your video. This is useful because you can find out if your campaign is really working or not and make the necessary changes.
E-learning videos are particularly effective analytics devices. After watching a YouTube video, you can encourage online discussions by asking your students to add their personal opinions: What did they think of the video? Was there anything you did not understand? How does the eLearning video relate to your personal experiences and feelings? You can also ask them to share other YouTube video references to expand the discussions online, as video-enhanced e-learning courses increase interest and engagement by presenting different perspectives.
Uploading eLearning content to YouTube makes it available through the YouTube network, which means your students can access and watch it on the go via their smartphones and tablets, devices used for mobile learning. It does not matter how small the screen is; you can use YouTube as a platform to not only search for video resources online but also to share presentations and invite your students to participate actively by commenting on them.