As a digital marketing company, one of the most common questions that business owners ask us is whether it is better to run Google Ads or SEO for your business. Although it is a quick and easy question, the answer is much more complicated.
However, many external factors affect the type of marketing that works best for your business. Factors such as your budget, hours, current revenue, product and service prices, industry types, your current online presence, and even your competition influence your marketing strategy.
AdWords and SEO are key components of Search Engine Marketing (SEM) and are among the most valuable tools you have when running digital marketing campaigns. There are differences and similarities between them and there are situations where you should use them together or separately depending on your business and marketing goals.
SEO works to rank your site organically higher so that it is ranked for clients who write questions that are relevant to your content. Ads allow you to target certain keyword phrases and then create an ad that promotes your site and content to those who use those keywords.
Both can help you improve your overall search visibility, but it is important to remember to try to decide which one is best. A strong and sustainable digital presence requires that brands must use both channels and devise a strategy that can use both together to maximize the brand’s online potential.
SEO, or search engine optimization, is the process of ranking your site in the major search engines (like Google, Bing, and Yahoo) for selected keywords through on-site and off-site optimization. An SEO friendly website can easily “read” a search engine and users can easily use it.
When users perform a search, the search engine matches their search with relevant web pages. To help your page appear in relevant search results, you need to use optimized techniques such as keyword integration and internal linking. A well-optimized website will drive traffic to your website and increase your conversions and sales.
By targeting the right keywords, you ensure that your site is shown to the right people at the right time. People who are ready to buy and are actively looking for products or services at their destination. On average, visits to organic websites lead to higher conversion rates because people trust a self-ranking website and are therefore more willing to make a purchase.
Google Ads, formerly known as Google AdWords, is a PPC advertising platform that enables potential sellers to communicate. Google Ads is a type of pay-per-click (PPC) advertising that displays an ad on Google that encourages a keyword search on Google. Like SEO, Google Ads works the same way; when someone submits a Google search that includes your specific keywords to your target site, your site will appear in search results, even though it is a paid ad rather than an organic ad.
With PPC, you only pay when users click on your ad, which makes Google Ads a more profitable alternative than most traditional advertising methods, such as radio, TV, or newspaper ads. PPC ads work on a bidding system. Offer keywords that you want to use for your ads. The bid amount is the maximum amount you have to pay when someone clicks on your ad. When you bid on a keyword, your ad will appear in the search results for that keyword. Your bid and Quality Score affect your site, and the frequency of your ad depends on your budget.
Advertisers can use this platform to place their ads on Google search results pages, Google products (YouTube, Gmail, etc.), and on thousands of other sites that participate in the AdWords program as publishers (Google AdSense).
As an advertiser, you can choose to pay when someone clicks on your ad (cost per click or CPC) or when people view your ad (CPM or cost per thousand impressions).
Some people claim that you don’t need to use AdWords when you get SEO traffic, but this is the wrong approach. You can measure the performance of your AdWords campaigns, and if they are profitable, you can increase your budgets for higher results.
Google Ads works best for lead and sales businesses. This strategy is best for companies who want to see immediate results and be able to monitor their efforts as soon as they start a campaign.
SEO works best if you want to generate a steady flow of traffic over time or increase brand awareness. This strategy will help more people find your brand and get to know it. With a little time and effort, you can optimize your website for search engines and help your business generate more traffic.