General article about linkedin outreach:
Outreach is the company-ready platform for sales engagement, accelerates revenue growth by optimizing all interactions during the customer’s life cycle. The platform handles all customer interactions via email, voice, and social media and uses machine learning to guide representatives to take the right action.
Because not everyone lists your email address publicly on their corporate websites, it can be difficult to find direct contact information for everyone you want to contact. As a result, LinkedIn is a great backup option when you come across a wall while trying to find the email address or phone number of a potential buyer. LinkedIn also has instant messaging and shows when your links are online, so you can have more personal conversations in real-time with your potential customers.
Although it can be easy to find a prospectus on LinkedIn, it will be difficult if you do not have a manual to submit. Here are my top six tips for using LinkedIn instant messaging to start sales conversations.
LinkedIn is about links that help you do business. Whether it’s finding new customer numbers, making new B2B (business-to-business) sales, or establishing strategic partnerships, LinkedIn is the premier social media site for people with a goal, business development, sales, and expansion. LinkedIn Outreach is the art of finding and creating effective contacts.
What sets LinkedIn apart from the rest of the social media package is its focus on professional and B2B relationships. LinkedIn generates leaders for its business and 65 percent of B2B companies claim to have acquired a customer.
Here, are some LinkedIn Outreach strategies:
- Optimize your LinkedIn profile:
Before you start communicating with potential customers on LinkedIn, make sure that your profile is tailored to what you want to convey. The first thing people do when they are contacted on LinkedIn is to look at the profile of the person who sent the messages to them.
Fill out your profile and keep it up to date with a summary and other relevant details. Write in the first person, explain what your brand is about and why your story would have an impact or prospect. Make a list of your skills and attributes. Link your experiences and qualities to solutions to problems that interest your target group. Help potential customers see how you can benefit from them.
- See for a mutual connection:
Find out if you have a joint bond with your potential buyer. Talking to a stranger is usually easier if someone else calms you down. So if you have mutual friends or former cow co-workers (and are comfortable with that), try asking one of your shared links to introduce you. Your mutual connection can start a group message and share how everyone feels about you. Then you can send messages to the prospectus individually.
Another more traditional approach is to simply mention your mutual connection in your first message to management. Apparently, you can start your message this way: “Hello, [name]! I understood that both of you were involved with [name of mutual connection] and thought I would reach out to contact you as well. Anyway, how do you know [mutual link name]? ”
When you’re finally ready to send that first message to a potential customer, the worst thing you can do is walk around and do irrelevant things. It becomes very difficult to keep messages from your potential clients on LinkedIn while expressing warmth. Do focus on how you found your profile, what they have in common, or the experiences that interest you.
When sending a message, use a subject line that conveys something specific and remember to include your name. Your message should work specifically for them.
No matter how you approach it, the most important rule of thumb for LinkedIn outreach is to try to add value first, rather than asking for something directly. Your first message should always be about building trust and building a relationship with influencers, not about posting something or asking for a job. You can only go on with a small question after you have accepted and committed to them.
You probably do not communicate with one leader at a time on LinkedIn, so you must follow up on the leads you communicate with and follow them if they do not respond immediately. (CRM can help you keep track of everyone you contact and their arrival date, so don’t forget to sign up.)
Now that we have outlined some of the best ways to contact potential buyers with an attractive LinkedIn message.